It is just like running any start-up. It's not easy. It's not entirely impossible to turn photography in to a profitable venture. We are talking about a service industry where there is very weak entry barrier. And that means there is no control of competition. The internet is thus, full of websites of photographers, some offering individual services, others running bigger groups. Personally, I think, it's easy to get into this but to sustain over time, one continuously needs to asses the value that he / she is bringing to a client, relative to his / her competitors. Easiest option looks like offering the same service for a lower fee, but that would not be very wise. Reason being, the number of photographers out there offering "good" photographs from your wedding at low price is way larger than the number of photographers offering "stunning" photographs at a much higher price. But then, to each his / her own strategy. To sum it up, to run a website wedding photography business is just like running any other start-up with the advantage of a low entry barrier.
Wishing Amrit & his team of 'candid wedding photographers' at Shaadigrapher good luck for future endeavors!