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Not Nostalgia, Ante-Nostalgia
By Ashish Gourav on Thursday, November 25, 2010
7/8 Formalities over
Now it boils down to the crucial one month or few more;
Of Day 0s, Day 1s, ...Day 22s...---> Day ∞,
Of Shocks and of underdogs becoming heroes.
Talks about "C.G & C.V" instead of Bandi, Sitcoms and Animes.
Of few treats and numerous heartbreaks,
Of GPLs and Hugs.
Which all put together,
Will trigger nostalgia.
PS: This is for Final Year students
Now it boils down to the crucial one month or few more;
Of Day 0s, Day 1s, ...Day 22s...---> Day ∞,
Of Shocks and of underdogs becoming heroes.
Talks about "C.G & C.V" instead of Bandi, Sitcoms and Animes.
Of few treats and numerous heartbreaks,
Of GPLs and Hugs.
Which all put together,
Will trigger nostalgia.
PS: This is for Final Year students
#TwitterFBwish- Jugaad for a wish
By Ashish Gourav on Friday, November 05, 2010
Atheist Alert: You are advised not to read this any further and simply close the tab. Thanks!
In India and abroad, chiefly eastern countries we have a unique custom. We have an innovative and creative Jugaad to bribe and/or please our numerous Gods and Goddesses.
In this age of disruptive innovation, viral marketing, etc. etc. we have something called “mannat” in India (not to be confused with Shahrukh's home). We make a wish and tie something like coconut inside red cloth to an old tree or similar holy object in the temple area. Sometimes just tying a knot of red cloth does no less good. The wish is kept confidential. Finally, when it does get fulfilled you have to come back and undo the tying process and thank God/Goddess.
In this auspicious occasion of Diwali, I also want at least one wish to get granted. I cannot travel to such mannat-place, though. I have come up with another Jugaad. I’ve wished for something and planned to keep it confidential. I have posted something in a discreet way like tying a coconut wrapped inside a red piece of cloth.

I would again post about my wish if it is fulfilled and let the world know what my wish was. In this way I would thank Facebook and God. Even you can fulfill your wish like this. Just post on Facebook or tweet something related to your mannat and you can use the hashtag: #TwitterFBwish. When your wish is fulfilled just let the world know about it. Simple, ain’t it?
Happy Diwali and Prosperous New Year (Vikrami Samvat 2067). May Goddess Laxmi shower immense wealth on you.
(image : http://www.flickr.com/photos/anuj1191/3520965493/in/photostream/)
In India and abroad, chiefly eastern countries we have a unique custom. We have an innovative and creative Jugaad to bribe and/or please our numerous Gods and Goddesses.
In this age of disruptive innovation, viral marketing, etc. etc. we have something called “mannat” in India (not to be confused with Shahrukh's home). We make a wish and tie something like coconut inside red cloth to an old tree or similar holy object in the temple area. Sometimes just tying a knot of red cloth does no less good. The wish is kept confidential. Finally, when it does get fulfilled you have to come back and undo the tying process and thank God/Goddess.

In this auspicious occasion of Diwali, I also want at least one wish to get granted. I cannot travel to such mannat-place, though. I have come up with another Jugaad. I’ve wished for something and planned to keep it confidential. I have posted something in a discreet way like tying a coconut wrapped inside a red piece of cloth.

I would again post about my wish if it is fulfilled and let the world know what my wish was. In this way I would thank Facebook and God. Even you can fulfill your wish like this. Just post on Facebook or tweet something related to your mannat and you can use the hashtag: #TwitterFBwish. When your wish is fulfilled just let the world know about it. Simple, ain’t it?
Happy Diwali and Prosperous New Year (Vikrami Samvat 2067). May Goddess Laxmi shower immense wealth on you.
(image : http://www.flickr.com/photos/anuj1191/3520965493/in/photostream/)
Indian farmers won’t retweet but foreign economists will RT their visions
By Ashish Gourav on Sunday, October 03, 2010
Suman doesn’t go to bed, literally. He is rather forced to sleep along with all the other members of his family on the floor of his thatched hut. He wakes up at 5 am, not because he has to go office but doesn’t like the sight of defecating people around him while he is attending nature’s call. Suman is 21, has had a chance of visiting Bangalore once. He hasn’t heard about twitter but does know that people can send/receive letters without the help of a postman/post office. Suman’s story is not unique but a typical example of a rural youth in 21st century India. Suman can be anyone. Suman can also be a village girl, a unisex Indian name.
Peeps like Suman are clueless and sympathetically oblivious about everything. He is like the Natha of Peepli Live [India's official entry for the 83rd Academy Awards] who decides to commit suicide to save his land and to save his family from becoming homeless, after which his family will receive heavy compensation for his death. Farmers keep on becoming Natha(s), and they die unlike the character of the flick, but who cares?

As long as India’s GDP is growing at well above 8% and you can also make that figure 9%(thanks to the statistical manipulation we’re experts at), nobody really cares, do you?
What everybody really cares about is the BSE Sensex and NSE index. Till they are growing at around 1.8% weekly, nobody wants to be bothered. We have time to fight over whether someone was born at a particular place for more than 50 years. We have time to engage in rhetoric about Kashmir solution. If this still is not enough, we painstakingly move our ass to twitter and utilize our intellect, time and internet to the most powerful effect, we can come up with.
In a country, which shamelessly boasts of the ever exploding number of obscenely high net worth individuals, there is little hope for Suman or Natha. In a country which is blind to the fact that twitter won’t support their rebellion (if any), there is no hope for anybody for that matter.
“Social networks are effective at increasing participation—by lessening the level of motivation that participation requires” writes Malcolm Gladwell in this article. True!
Hope is a bad thing, it always lead to despair. More so, in the case of Indians, we are born enthusiastic with dreams of conquering the world, but this smoothly fades out and a cynical outlook is what we are left with. Life is unfair, true.
In a country which is more concerned about altering things which are functioning well to transforming them to laggard government institutions, you don’t have to be smart to guess where your future lies if all this continues without any interruption. I’m referring to the IIT-JEE, the entrance exam which is the primary reason for the stellar respect people have for Indian techies in foreign-land. The HRD ministry always gets itself into such territories which are controversial and detrimental. Be it the issue of lowering the fees of IIM, introduction of OBC reservation, creation of umpteen no. of IIT and IIM campuses which does no good than diluting the standards which are already facing tremendous resource crunch, in terms of hostel, lecture-rooms and more importantly quality faculty. Why don’t you look into primary education, HRD ministry?
However, if you believe in some kind of magic, miracle or whatever you call it, you should sense change. India is going to transform itself from an agrarian economy in which farmers struggle to an economy which thrives on its prospering farmers. Yes, this is near not too far. Twitter and Facebook won’t help them. Ubiquitous cell phones, satellite Television, primary education, dissemination of modern agricultural practices, etc. would certainly help. We don’t need to retweet (copy) anybody to be a progressive nation. India at present is far behind China by any standards. India’s export figure ($176.5 billion) is just a fraction of China’s ($1.2 trillion). Unemployment in China (4.2%) is less than half of what prevails in India (10.7%). But, what should make you happy is the promising future, which lies ahead. It’s always the youth that drive any kind of revolution, protest movement, a much needed change. It’s the demographics of India which puts India at a better place than most countries. India outshines China in terms of the youth percentage. India is going to add 136 million working-age people, much higher than China’s 23 million. This is the only cookie India has, and if it judiciously uses this gift to survive the winter maybe we could benefit of the spring, summer and monsoon ahead.
The secret to India’s growth lies in the villages of India, the rustic face of India which is always overlooked and we talk of the swank T3 terminal at New Delhi, instead. Even the corporates have got this, and are doing their homework well. Coca-Cola brainstorms and comes up with a new marketing strategy to sell in smaller sized bottles and which is apparently very similar to the introduction of sachet-business model. The policy makers will have to follow soon, and come up with plans and strategies specifically designed for Indian villages and not inspired(and bluntly copied) from international white papers on policy, case-studies, etc. They need to address the problem which is Indian, so the solution by all sorts of imagination should be Indian too. We can’t retweet (copy) someone else’s model and impose on our different rural challenges. We need to come up with a plan. Focus should be on primary education and not in secondary education which is already driven by demand-supply law. Much of our attention should be to make our villages a better place to live, so that the reckless migration to cities stops. We need to foster an environment that transforms our villages and equip them with all basic amenities. No one should feel cheated and less empowered in Indian villages. The village economy needs to grow at 8% too
We can’t progress till we are indulged in age-old useless debates about Babri-masjid demolition and anyways the recent Allahabad high court judgement to me is a no surprise. It was always meant to be that. The judgement also termed as “village panchayat judgement” is the classic example of a matured political conclusion. We need to move forward and we are doing that too. As M.J. Akbar writes,
“The impoverished have understood a simple, important, over-riding reality: poverty is not communal. There is no shortage of places for prayer in our country. There is, however, a shortage of self-respect, since every hungry stomach in our country is a sharp slap on the face of the idea of India. 2010 is a hundred years away from 1992.”

We have matured from the experiences of early 1990s. Now we no longer dread or are provoked by speeches like, “SaugandhRam Ki Khaatein Hain Mandir Wohi Banayenge”. Period
Despite all these, we don’t need to change our values and customs. We just need to come up with an Indian solution to an Indian problem. We don’t need to retweet. Everybody else should retweet us.
Indian farmers won’t retweet but foreign economists will RT their visions. Jai Jawan Jai Kisan!
This post is dedicated to Lal Bahadur Shrivastav Shastri, India’s 2nd Prime Minister, whom we tend to forget on 2nd October, his birth date.
Peeps like Suman are clueless and sympathetically oblivious about everything. He is like the Natha of Peepli Live [India's official entry for the 83rd Academy Awards] who decides to commit suicide to save his land and to save his family from becoming homeless, after which his family will receive heavy compensation for his death. Farmers keep on becoming Natha(s), and they die unlike the character of the flick, but who cares?

As long as India’s GDP is growing at well above 8% and you can also make that figure 9%(thanks to the statistical manipulation we’re experts at), nobody really cares, do you?
What everybody really cares about is the BSE Sensex and NSE index. Till they are growing at around 1.8% weekly, nobody wants to be bothered. We have time to fight over whether someone was born at a particular place for more than 50 years. We have time to engage in rhetoric about Kashmir solution. If this still is not enough, we painstakingly move our ass to twitter and utilize our intellect, time and internet to the most powerful effect, we can come up with.
In a country, which shamelessly boasts of the ever exploding number of obscenely high net worth individuals, there is little hope for Suman or Natha. In a country which is blind to the fact that twitter won’t support their rebellion (if any), there is no hope for anybody for that matter.
“Social networks are effective at increasing participation—by lessening the level of motivation that participation requires” writes Malcolm Gladwell in this article. True!
Hope is a bad thing, it always lead to despair. More so, in the case of Indians, we are born enthusiastic with dreams of conquering the world, but this smoothly fades out and a cynical outlook is what we are left with. Life is unfair, true.
In a country which is more concerned about altering things which are functioning well to transforming them to laggard government institutions, you don’t have to be smart to guess where your future lies if all this continues without any interruption. I’m referring to the IIT-JEE, the entrance exam which is the primary reason for the stellar respect people have for Indian techies in foreign-land. The HRD ministry always gets itself into such territories which are controversial and detrimental. Be it the issue of lowering the fees of IIM, introduction of OBC reservation, creation of umpteen no. of IIT and IIM campuses which does no good than diluting the standards which are already facing tremendous resource crunch, in terms of hostel, lecture-rooms and more importantly quality faculty. Why don’t you look into primary education, HRD ministry?
However, if you believe in some kind of magic, miracle or whatever you call it, you should sense change. India is going to transform itself from an agrarian economy in which farmers struggle to an economy which thrives on its prospering farmers. Yes, this is near not too far. Twitter and Facebook won’t help them. Ubiquitous cell phones, satellite Television, primary education, dissemination of modern agricultural practices, etc. would certainly help. We don’t need to retweet (copy) anybody to be a progressive nation. India at present is far behind China by any standards. India’s export figure ($176.5 billion) is just a fraction of China’s ($1.2 trillion). Unemployment in China (4.2%) is less than half of what prevails in India (10.7%). But, what should make you happy is the promising future, which lies ahead. It’s always the youth that drive any kind of revolution, protest movement, a much needed change. It’s the demographics of India which puts India at a better place than most countries. India outshines China in terms of the youth percentage. India is going to add 136 million working-age people, much higher than China’s 23 million. This is the only cookie India has, and if it judiciously uses this gift to survive the winter maybe we could benefit of the spring, summer and monsoon ahead.
The secret to India’s growth lies in the villages of India, the rustic face of India which is always overlooked and we talk of the swank T3 terminal at New Delhi, instead. Even the corporates have got this, and are doing their homework well. Coca-Cola brainstorms and comes up with a new marketing strategy to sell in smaller sized bottles and which is apparently very similar to the introduction of sachet-business model. The policy makers will have to follow soon, and come up with plans and strategies specifically designed for Indian villages and not inspired(and bluntly copied) from international white papers on policy, case-studies, etc. They need to address the problem which is Indian, so the solution by all sorts of imagination should be Indian too. We can’t retweet (copy) someone else’s model and impose on our different rural challenges. We need to come up with a plan. Focus should be on primary education and not in secondary education which is already driven by demand-supply law. Much of our attention should be to make our villages a better place to live, so that the reckless migration to cities stops. We need to foster an environment that transforms our villages and equip them with all basic amenities. No one should feel cheated and less empowered in Indian villages. The village economy needs to grow at 8% too
We can’t progress till we are indulged in age-old useless debates about Babri-masjid demolition and anyways the recent Allahabad high court judgement to me is a no surprise. It was always meant to be that. The judgement also termed as “village panchayat judgement” is the classic example of a matured political conclusion. We need to move forward and we are doing that too. As M.J. Akbar writes,
“The impoverished have understood a simple, important, over-riding reality: poverty is not communal. There is no shortage of places for prayer in our country. There is, however, a shortage of self-respect, since every hungry stomach in our country is a sharp slap on the face of the idea of India. 2010 is a hundred years away from 1992.”

We have matured from the experiences of early 1990s. Now we no longer dread or are provoked by speeches like, “SaugandhRam Ki Khaatein Hain Mandir Wohi Banayenge”. Period
Despite all these, we don’t need to change our values and customs. We just need to come up with an Indian solution to an Indian problem. We don’t need to retweet. Everybody else should retweet us.
Indian farmers won’t retweet but foreign economists will RT their visions. Jai Jawan Jai Kisan!
This post is dedicated to Lal Bahadur Shrivastav Shastri, India’s 2nd Prime Minister, whom we tend to forget on 2nd October, his birth date.
What's on your mind?
By Ashish Gourav on Wednesday, August 25, 2010
I’m swamped by thoughts. My mind is inundated with thoughts. This is “anti-writer’s block”. I don’t know where I’ll be after a 9-10 months. I don’t know what I’d really love to do when I graduate from college. I know when I was in class 11/12 the one thing I aspired was to become an “electronics and communication engineer” or “Aeronautical engineer”. The reasons for fascination with these two branches were quite fuzzy. I knew quite a few successful “electronics and communication engineer” and my love for fluid dynamics which still remains unrequited led me to consider Aeronautical engineering as a career option. Nevertheless, I had to take mining engineering as my undergraduate course at IIT Kharagpur. Man proposes God disposes!
“Ends are ape-chosen; only the means are man's.”
Just 6 years before, the one thing I desperately longed for was a seat in IIT, now I have it. After spending more than 3 years at IIT, I think I was eccentric. However, I did devote around 3 years to get into IIT. The silver lining is that I stand a better chance of being absorbed in a high-paying company than most of the students in India. Ultimately, an average middle-class youth’s dream is to get a good job after getting the very important degree, necessary evil. Ends justify the means, perhaps.

At present, I’m confused. I don’t know what I really want to do with my life. It’s like you have choices and choices and you don’t even have a slight preference for any of them. In such situation, it’s better to let others decide, not you. Exactly! When I was in class 10 it was all easy for me I was good at mathematics, science including biology. I knew I’d choose science stream but my parents chose engineering for me, as it’s easier to be an engineer (according to my parents, though!). Nobody’s complaining they knew more than me, at least then. My current problem I’ve N no. of choices and I know much more than my parents or any other close person in my life whom I can speak out my heart. So, it’s all me who has to decide.
1. Sit for CAT—Go to IIM.
2. Forget CAT—Sit for Campus Placements—Take a job which pays you the most.
3. Sit for CAT, Sit for Campus Placements— decide afterwards, what you want to do.
4. Higher studies—Figure out in which Field.
5. Go to Himalayas— forget the materialistic world; become a spiritual, motivational speaker.
6. Consider all the possible permutations and combinations of the above 5 options—Choose one.
My recent trip to Mumbai isn’t helping either. It has made me realize that I don’t know a lot of things which the “Kewl-people” talk about. I’m a bad conversation starter. I can’t talk about my favourite writers and poets, I haven’t read much. I can’t differentiate Rock, Pop, Jazz and whatever forms of music exist. In short, I’m a boring person, I cannot entertain you.
I have tried few things just for the heck of it, like swimming, tennis and jogging. I didn't like any of them. I don’t know what I love; I don’t know what I want to do with my life. I can stop thinking and follow the herd, but I don’t want to do it either. It is that phase of my life when I probably need to wait, have patience and leave it to the future. Perhaps!
However, I’d love to choose one thing and take a leap of faith.
“Ends are ape-chosen; only the means are man's.”
Just 6 years before, the one thing I desperately longed for was a seat in IIT, now I have it. After spending more than 3 years at IIT, I think I was eccentric. However, I did devote around 3 years to get into IIT. The silver lining is that I stand a better chance of being absorbed in a high-paying company than most of the students in India. Ultimately, an average middle-class youth’s dream is to get a good job after getting the very important degree, necessary evil. Ends justify the means, perhaps.

At present, I’m confused. I don’t know what I really want to do with my life. It’s like you have choices and choices and you don’t even have a slight preference for any of them. In such situation, it’s better to let others decide, not you. Exactly! When I was in class 10 it was all easy for me I was good at mathematics, science including biology. I knew I’d choose science stream but my parents chose engineering for me, as it’s easier to be an engineer (according to my parents, though!). Nobody’s complaining they knew more than me, at least then. My current problem I’ve N no. of choices and I know much more than my parents or any other close person in my life whom I can speak out my heart. So, it’s all me who has to decide.
1. Sit for CAT—Go to IIM.
2. Forget CAT—Sit for Campus Placements—Take a job which pays you the most.
3. Sit for CAT, Sit for Campus Placements— decide afterwards, what you want to do.
4. Higher studies—Figure out in which Field.
5. Go to Himalayas— forget the materialistic world; become a spiritual, motivational speaker.
6. Consider all the possible permutations and combinations of the above 5 options—Choose one.
My recent trip to Mumbai isn’t helping either. It has made me realize that I don’t know a lot of things which the “Kewl-people” talk about. I’m a bad conversation starter. I can’t talk about my favourite writers and poets, I haven’t read much. I can’t differentiate Rock, Pop, Jazz and whatever forms of music exist. In short, I’m a boring person, I cannot entertain you.
I have tried few things just for the heck of it, like swimming, tennis and jogging. I didn't like any of them. I don’t know what I love; I don’t know what I want to do with my life. I can stop thinking and follow the herd, but I don’t want to do it either. It is that phase of my life when I probably need to wait, have patience and leave it to the future. Perhaps!
However, I’d love to choose one thing and take a leap of faith.
Primer to Cleantech Internship
By Ashish Gourav on Tuesday, July 20, 2010
I always knew that I would do my compulsory summer internship with a dynamic organization and not necessarily in an MNC. After a lot of research, applications, e-mails and telephonic conversations I decided to devote my summer with Greenway Ecodevelopment in Navi Mumbai.
The internship experience had everything that one expects. Challenging projects, flexible work environment and, perks and incentives. Greenway Ecodevelopment Pvt. Ltd. is a startup with primary focus on CDM advisory, carbon footprint, training services and, eco-friendly and sustainable project development. The founders of the company validate their pedigree. Ankit Mathur is an IIM Ahmedabad alumnus, while Neha Juneja has done her MBA from FMS Delhi. Ankit and Neha also have engineering degrees from Delhi Technological University (Formerly Delhi College of Engineering).

The above company description does no justice to the kind of projects Greenway handles, apparently. In other words, after explaining what greenway does by paraphrasing the above company details people at the other side of conversation would ask, “Oh! I see, but what exactly Greenway does? ” . In reply, I used to say, “Carbon trading, carbon finance, environment-friendly technologies and services”. This would usually be followed by another query, “What the hell is carbon-trading?” . Carbon trading covers a wide range of mechanisms which help in curbing greenhouse gas (GHG) emissions which would have taken place in a business-as-usual scenario. Business-as-Usual is a term used for commercial ventures and projects which don’t consider emissions and focus on maximizing earnings. Business-as-Usual in most cases leads to degradation of environment with harmful greenhouse gas (GHG) emissions leading to global warming and ultimately fueling climate change.
The debate about climate change is another agenda but carbon trading mechanisms are like insurance policies in which you invest for the untoward incidents that might take place in future.
Carbon emissions is a term collectively used for all types of greenhouse gas (GHG) emissions. There are two types of carbon markets, voluntary and mandatory. The voluntary carbon markets are still in their infant stages, although the carbon market driven by Kyoto protocol has become a boon for emerging economies like China, India and Latin America through a mechanism known as clean development mechanism (CDM).
The clean development mechanism, one of the mechanisms defined in the Kyoto Protocol allows emission-reduction projects in developing countries (non-Annex I Parties). Emission reduction of one ton of carbon dioxide equivalent earns 1 certified emission reduction (CER) credit. CERs can be traded and sold, and used by industrialized countries (Annex I Parties) or companies with emission targets to meet a part of their targets under the Kyoto Protocol.

CDM provides developing countries opportunity to implement projects which are less carbon intensive and also avail monetary support from developed countries. Annex I parties are developed countries. Annex I countries which have ratified the Kyoto Protocol, have to reduce their emission levels of greenhouse gasses to targets that are mainly set below their 1990 levels.
However, it is very difficult for the developed nations to achieve such a herculean target at the cost of meeting its current demands. To facilitate their economic and industrial sustainability, they can emit GHGs by buying equivalent emission credits from various carbon trading mechanisms. Clean Development Mechanism (CDM) is one of the mechanisms, and is hugely popular because of its scalability, applicability and the benefits which can be shared mutually between non-Annex and Annex parties.
Emission reduction = Baseline emissions - Project emissions – Leakage
Emission reduction achieved by the project depends primarily on the baseline emissions offset, project emission and the leakage emissions outside the project boundary.
Baseline emission is the emission level that would take place in absence of the project activity. The project activity also emits some amount of GHGs, which is referred to as Project emissions which must be subtracted from the baseline emissions. Emission changes outside the project boundary, due to the project, not under control of the project participants is known as the Leakage. The tons of carbon dioxide equivalents which are calculated after subtracting “Project emissions” and “Leakage” from “Baseline emissions” is equal to the number of CERs (carbon credits) earned.
The basic steps include choosing a suitable methodology or suggesting a new methodology, determining the baseline emission and proving additionality. A CDM project activity is additional if anthropogenic emissions of greenhouse gasses are reduced below those that would have occurred in the absence of the registered CDM project activity. Additionality may be financial, technical, institutional, etc.
The above details are incorporated in the Project Design Document (PDD). It is submitted to “Designated operational entity” (DOE) for validation, and “Designated National Authority” (DNA) for host country approval. After host country approval and validation, the PDD is forwarded to CDM Executive Board (EB) for project registration.
The EB after registering the project issues CERs (carbon credits) which can be traded in carbon markets. The value of 1 CER varies from € 8-12.
CDM Projects depend on future carbon credits for availing loan; it can also use the revenue from selling the credits for operation and maintenance, etc.
This is just about carbon trading, and also explains only CDM-project cycle. Greenway Ecodevelopment deals with much more than this. Greenway is a cleantech company. It is a startup, run by vibrant professionals. Greenway is also a consultancy firm which is going to have immense social impact. Speaking about social impact, Greenway would transform the lives of people by implementation and financing of 14,000 household biogas units in Yavatmal district under the CDM route. This is one of the first projects of its kind.
The think-tank of Greenway lives in a typical startup environment which is enviable. I will always relish the chance given to me by them for experiencing it firsthand. Everyone contributes invaluably, even their cute pet dog named Primer. Yes, the dog’s name is the title reference of the post.
More to follow about cleantech, internship, Primer, Mumbai and a lot more in subsequent posts.
The internship experience had everything that one expects. Challenging projects, flexible work environment and, perks and incentives. Greenway Ecodevelopment Pvt. Ltd. is a startup with primary focus on CDM advisory, carbon footprint, training services and, eco-friendly and sustainable project development. The founders of the company validate their pedigree. Ankit Mathur is an IIM Ahmedabad alumnus, while Neha Juneja has done her MBA from FMS Delhi. Ankit and Neha also have engineering degrees from Delhi Technological University (Formerly Delhi College of Engineering).

The above company description does no justice to the kind of projects Greenway handles, apparently. In other words, after explaining what greenway does by paraphrasing the above company details people at the other side of conversation would ask, “Oh! I see, but what exactly Greenway does? ” . In reply, I used to say, “Carbon trading, carbon finance, environment-friendly technologies and services”. This would usually be followed by another query, “What the hell is carbon-trading?” . Carbon trading covers a wide range of mechanisms which help in curbing greenhouse gas (GHG) emissions which would have taken place in a business-as-usual scenario. Business-as-Usual is a term used for commercial ventures and projects which don’t consider emissions and focus on maximizing earnings. Business-as-Usual in most cases leads to degradation of environment with harmful greenhouse gas (GHG) emissions leading to global warming and ultimately fueling climate change.
The debate about climate change is another agenda but carbon trading mechanisms are like insurance policies in which you invest for the untoward incidents that might take place in future.
Carbon emissions is a term collectively used for all types of greenhouse gas (GHG) emissions. There are two types of carbon markets, voluntary and mandatory. The voluntary carbon markets are still in their infant stages, although the carbon market driven by Kyoto protocol has become a boon for emerging economies like China, India and Latin America through a mechanism known as clean development mechanism (CDM).
The clean development mechanism, one of the mechanisms defined in the Kyoto Protocol allows emission-reduction projects in developing countries (non-Annex I Parties). Emission reduction of one ton of carbon dioxide equivalent earns 1 certified emission reduction (CER) credit. CERs can be traded and sold, and used by industrialized countries (Annex I Parties) or companies with emission targets to meet a part of their targets under the Kyoto Protocol.

CDM provides developing countries opportunity to implement projects which are less carbon intensive and also avail monetary support from developed countries. Annex I parties are developed countries. Annex I countries which have ratified the Kyoto Protocol, have to reduce their emission levels of greenhouse gasses to targets that are mainly set below their 1990 levels.
However, it is very difficult for the developed nations to achieve such a herculean target at the cost of meeting its current demands. To facilitate their economic and industrial sustainability, they can emit GHGs by buying equivalent emission credits from various carbon trading mechanisms. Clean Development Mechanism (CDM) is one of the mechanisms, and is hugely popular because of its scalability, applicability and the benefits which can be shared mutually between non-Annex and Annex parties.
Emission reduction achieved by the project depends primarily on the baseline emissions offset, project emission and the leakage emissions outside the project boundary.
Baseline emission is the emission level that would take place in absence of the project activity. The project activity also emits some amount of GHGs, which is referred to as Project emissions which must be subtracted from the baseline emissions. Emission changes outside the project boundary, due to the project, not under control of the project participants is known as the Leakage. The tons of carbon dioxide equivalents which are calculated after subtracting “Project emissions” and “Leakage” from “Baseline emissions” is equal to the number of CERs (carbon credits) earned.
The basic steps include choosing a suitable methodology or suggesting a new methodology, determining the baseline emission and proving additionality. A CDM project activity is additional if anthropogenic emissions of greenhouse gasses are reduced below those that would have occurred in the absence of the registered CDM project activity. Additionality may be financial, technical, institutional, etc.
The above details are incorporated in the Project Design Document (PDD). It is submitted to “Designated operational entity” (DOE) for validation, and “Designated National Authority” (DNA) for host country approval. After host country approval and validation, the PDD is forwarded to CDM Executive Board (EB) for project registration.
The EB after registering the project issues CERs (carbon credits) which can be traded in carbon markets. The value of 1 CER varies from € 8-12.
CDM Projects depend on future carbon credits for availing loan; it can also use the revenue from selling the credits for operation and maintenance, etc.
This is just about carbon trading, and also explains only CDM-project cycle. Greenway Ecodevelopment deals with much more than this. Greenway is a cleantech company. It is a startup, run by vibrant professionals. Greenway is also a consultancy firm which is going to have immense social impact. Speaking about social impact, Greenway would transform the lives of people by implementation and financing of 14,000 household biogas units in Yavatmal district under the CDM route. This is one of the first projects of its kind.
The think-tank of Greenway lives in a typical startup environment which is enviable. I will always relish the chance given to me by them for experiencing it firsthand. Everyone contributes invaluably, even their cute pet dog named Primer. Yes, the dog’s name is the title reference of the post.
More to follow about cleantech, internship, Primer, Mumbai and a lot more in subsequent posts.
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